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May 02, 2025 | Read Online
“In an effort to go faster and outsmart the process, we turn to shortcuts, cut corners, and engage in short-term behavior. While it might seem like we’re going faster, these tiny debts accumulate into an anchor.” – Shane Parrish Is Your Check Engine Light On? In 1971, a popular ad campaign from the FRAM oil filter company perfectly illustrated a universal truth: “You can pay me now or pay me later.” The commercials featured a mechanic pointing out how a $4 oil filter can prevent a $200 repair. “You can pay me now,” he said, holding up the cheap filter, “or you can pay me later,” indicating the disassembled engine. The point? Routine maintenance today or big repair bills tomorrow. Software engineers call this “technical debt” – when today's quick-and-easy solution becomes tomorrow's expensive nightmare. It's like using duct tape to fix a leaky pipe. It works until it doesn’t…. Remember Y2K? For decades, coders represented 4-digit years with the final two digits (“1980” = “80”.) This memory-saving shortcut threatened a global meltdown. What would happen when computers couldn't distinguish between 1900 and 2000? No one knew. The final repair bill was a staggering $300-600 billion. Those memory savings got repaid with a mountain of interest! Technical debt pops up in life and business whenever you choose the easy button over long-term solutions:
“Good enough for now” makes a shaky foundation. Maintenance seems boring until it is an emergency. The chronic costs created by short-term conveniences paint an unavoidable truth – it's pay me now or pay me later with interest. Sales coach Darrell Vesterfelt recently noted that when clients start asking for “hacks,” “tactics,” or “silver bullets” it’s like a check engine light flashing in their business. There is foundational work that needs to be addressed. One question to ponder in your thinking time: What “technical debt” in your business is charging you the highest interest rate? Make an Impact! Not subscribed? Become a Twenty Percenter here.
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Every Friday, I share concise, actionable insights for growing your business, optimizing your time, and expanding your mindset. Co-author of multiple million-copy bestsellers.
December 12, 2025 | Read Online “The way that we express love to people through gift-giving is by reflecting who they are back to them, and also by showing them who we see them as.” – Helen Rosner Show Them You Know Them In a LinkedIn post, McKinsey partner and bestselling author Carolyn Dewar shared a snapshot of a laminated card she'd found in her father's wallet. He meets the same group of friends for coffee every Monday morning. He likes to arrive early and order for everyone. So he made...
December 05, 2025 | Read Online “You are confined only by the walls you build yourself.” – Andrew Murphy I’m Not in Sales Most of my adult life, I’ve told people, “I’m not good at sales.” That’s not actually true. While I’m not confident or comfortable with sales, that’s not the same thing. The challenge is that while I’m telling this to other people, I’m also saying it to myself. Last week, I thought about the Memphis Americans. One of those memories your brain randomly serves up. Like a...
November 28, 2025 | Read Online “Food should be fun. Food should be happy.” – Dorcas Reilly Marketing Casserole Happy Thanksgiving! If you ate Thanksgiving dinner yesterday, you probably tasted Dorcas Reilly's legacy. Her story also happens to be a great recipe for timeless marketing. In 1955, Reilly worked as a supervisor at Campbell’s test kitchen. She was tasked with creating a recipe based on ingredients any home cook would have, including green beans and Campbell’s Cream of Mushroom...