PSA: The First Domino is open. It’s a 9-week coaching experience to help you get clarity, protect your time, and build momentum that lasts. Join the ONE Thing coaches, a small group of high performers and me, all dedicated to helping you achieve what matters most. Click here to learn more. April 11, 2025 | Read Online “The more that you read, the more things you will know. The more that you learn, the more places you'll go.” — Dr. Seuss Read for What You Need Last week I wrote about “quality inflation,” the idea that growth is required to maintain our standing in any competitive environment. And it takes accelerated growth to win. Reading is probably the most accessible lever for personal and professional growth. With a library card, you can access the wisdom of the ages for free. It’s also one of the least used. A 2022 National Endowment of the Arts study reported less than half of Americans reported reading a book the previous year. And that was down 11% from a decade prior. My wife Wendy discovered one of her leaders had only read one book the prior year. “Readers are leaders!” she shared. Last year, that same leader read 120 books! In fact, her husband might be a little annoyed having lost his TV buddy. Reading comes up all the time in our coaching and training. I even shared a simple system to read 36 books a year. I encourage business people to read fiction all the time. It’s an entertaining, vocabulary-expanding way to learn more about the human condition. In the spirit of fighting quality inflation, here’s a six-step system for reading for self-improvement. When you commit to reading a book a quarter, that’s just five pages a day. At most, it will take you ten minutes. No matter how busy you are, you have time for five pages. Read with your morning coffee, over your lunch break, or before your evening downtime. Since you’re reading for growth, I recommend taking notes as you go, preferably on something not connected to the Internet. At the end of the book, review your notes and identify ONE thing you can implement to improve. Reading matters. What you do with what you read matters more. That’s how you stay ahead of the quality inflation curve. One question to ponder in your thinking time: What skill, if improved, would have the greatest impact on your #1 goal this year? Make an Impact! Not subscribed? Become a Twenty Percenter here. |
Every Friday, I share concise, actionable insights for growing your business, optimizing your time, and expanding your mindset. Co-author of multiple million-copy bestsellers.
June 13, 2025 | Read Online “In order to be irreplaceable, one must always be different.” — Coco Chanel The Red Sneakers Effect: How Strategic Nonconformity Builds Your Personal Brand When Jenny Wood arrived for her interview on The ONE Thing podcast, she sported a pair of dazzling sneakers. “I love your shoes,” I blurted, even though I’m not really a shoe person. They were just remarkable without being obnoxious. Jenny embodies one of the traits she writes about in Wild Courage –Weird. It’s...
June 06, 2025 | Read Online “A healthy loyalty is not passive and complacent, but active and critical.” — Harold Laski The Dog Who Waited 9 Years (and Why You Shouldn't) Every morning at 6 a.m., Hachikō would walk his owner, Professor Hidesaburō Ueno, to Shibuya Station in Tokyo. And every evening at 3 p.m., the faithful Akita would return to wait for the professor's train. This routine continued for over a year until May 21, 1925, when Professor Ueno suffered a cerebral hemorrhage at work...
May 30, 2025 | Read Online “We suffer more in imagination than in reality.” – Seneca The Nocebo Effect – The Side Effects of Negative Thinking I remember taking Gus to get his first round of shots at eight weeks. He was just starting to smile. Anxious, sleep-deprived parents always remember those first smiles–the first rewards of parenting. A vote of approval from the tiny being you’re clumsily caring for. Gus was grinning up at me, cooing and slobbering like a drunk pirate on shore leave...