|
January 16, 2026 | Read Online
“‘Should,’ is a shame-based statement that creates stress and anxiety in your body and mind.” – Suzanna Newsonen Switch Off Your Should-O-Meter Earlier this month, I went for a walk with my friend Juanpablo. He’s in a career transition and shared how easy it is to slip into “should” self-talk. I should have started my next thing by now. It’s a trap. “Shoulds” are almost always about the expectations of others. They reflect impossible standards that would require us to hop in a time machine and make different choices to meet. Common “shoulds” I hear in coaching: I should be better at this by now. My business should be more profitable. I should eat healthier, work out more and go to bed on time. I should have done less. I should have done more. I should be a better leader, parent, or spouse. It's like there's a universal clock superimposed on our reality—a malicious heads-up display. Call it the Should-O-Meter. Everyone else seems to be living and achieving on time, while we're perpetually behind. The anxiety is real. So is the shame. It’s time to switch off your Should-O-Meter. Don’t be bullied. Life is tough enough without trying to meet the perfectionistic expectations of others or some idealized existence. You’re not behind. Besides, effective motivation comes from inside, not outside. Replace your “shoulds” with I could, I can, or best of all, I will. There is nothing you were meant to do or be that’s beyond your abilities. Your life is yours alone. Switch it off. Set yourself free. One question to ponder in your thinking time: What expectation am I chasing that isn't even mine? Make an Impact! Not subscribed? Become a Twenty Percenter here. |
Every Friday, I share concise, actionable insights for growing your business, optimizing your time, and expanding your mindset. Co-author of multiple million-copy bestsellers.
January 30, 2026 | Read Online “The most important step a man can take. It's not the first one, is it? It's the next one. Always the next step.” – Brandon Sanderson. There’s a Lot Between All and Nothing When I was a grad student at NYU, I was struggling to see where my thesis was going. I had a good start, but no destination. I stopped writing and commenced ruminating. My professor, novelist E.L. Doctorow, gave me some invaluable life advice. “Driving at night, you can go the whole way and...
January 23, 2026 | Read Online “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry One Room. One Book. Radical Simplicity In April, I'm taking my first trip to Japan. While planning, I stumbled upon a business that blew my mind. Morioka Shoten is a one-room bookstore in Tokyo's Ginza district. They only sell one book. Not one kind of book. One book. Morioka sells a single title each week. That's it. The store...
Quick Note: Today's email is about the battle for your calendar. If that battle feels real to you, the First Domino is designed to help. Doors are open until January 14th, with just a few spots remaining. Learn more here → January 09, 2026 | Read Online "Don't be fooled by the calendar. There are only as many days in the year as you make use of. One person gets only a week's value out of a year while another gets a full year's value out of a week." — Charles Richards Sliding Doors, Time...